Our Story
Lena – A "Beauty Instruction Manual" for Women Worldwide
In 2006, brand founder Fang Peisong, driven by the obsession to "make hair styling simple," established the predecessor of Lena in Wenzhou. Starting as an OEM for international brands, it quietly sowed the seeds of independent innovation.
From OEM to Global Leader: A Transformation
Lena embarked on its exploration of hair tools as an OEM in 2006.
In 2011, its 20-second rapid heating technology sparked an industry-wide performance revolution.
In 2012, the hair straightener developed for South America's GAMA sold 500,000 units; the same year, Lena entered Tmall and became a top-tier brand in the hair straightener and curler category.
In 2013, it launched the LN-92 hair straightener with a heat-insulating sleeve, addressing the pain point of scalding, and thus "professional yet uncomplicated" became part of Lena's DNA.
In 2015, its electric hair combs pioneered a niche market, and LN-305, developed for the US-based TRISTAR, sold 300,000 units, wowing the international market.
Starting in 2017, Lena underwent a brand transformation, focusing on quality-conscious women.
In 2018, the wireless styler LN-806 pioneered the wireless era.
In 2020, it upgraded to become a provider of "comprehensive hair solutions for women" and signed Ouyang Nana to connect with the younger generation.
Through continuous innovation and precise positioning, Lena transformed from an OEM factory into a global innovator in hair tools.
Cross-Border Aesthetics: From Lab to Fashion Stage
Lena's innovation has never been limited to technology. After transitioning to "comprehensive hair solutions" in 2017, it successively launched groundbreaking products such as the smart hair trimmer X5 and lazy hair combs.
It also formed in-depth cooperation with Harper's Bazaar, becoming the "secret weapon" of celebrity stylists. Lena makes every strand of hair a declaration of confidence.
Over 19 years, from a small factory in Wenzhou to a global brand, Lena has written an epic story of China's manufacturing counterattack.
Boasting over 100 international certifications, 3 major hair product R&D centers, and multiple core technologies—including negative ion, heat-resistant comb teeth, plant protein coating, intelligent constant temperature, infrared, wireless, and automatic curling—it has achieved remarkable growth.
Collaborations with over 100,000 celebrities and KOLs in Asia, covering multiple popular apps and platforms.
Today, when you see Lena topping the hair tools chart on Amazon Prime Day, or spot the LN-Z3S in the hands of stylists backstage at Paris Fashion Week, you'll understand: this is no ordinary curling iron.
It is a "beauty instruction manual" for women worldwide—empowered by technology, making every styling session an art of self-expression.
